Why should businesses consider digital transformation? Today, technology plays a big role in helping companies work more efficiently, cut costs, and deliver better customer experiences. By adopting digital tools, businesses can simplify their processes, reduce repetitive tasks, and use resources more effectively. This shift not only saves money but also boosts productivity and helps companies stay competitive. Embracing digital change prepares businesses to meet customer needs more quickly and adapt to new challenges
Why should your company become digital?
Digital data is easily searchable, accessible, and transferable, boosting workflow speed and efficiency. This leads to higher output, faster service for clients, and reduced downtime for employees. Digital retrieval is much quicker than paper, enhancing productivity.
- Reduce Costs
Increased productivity often results in cost reduction. Digitizing documents can minimize the need for handling, processing, and storing paper, leading to significant savings in personnel, storage, and transportation costs.
- Streamline Operations
Digitalization keeps everyone aligned without interruptions. Cloud technology enables real-time access, instant collaboration, rapid analysis, and paper-free project management.
- Improve Efficiency
Streamlined operations and reduced costs naturally enhance overall company efficiency. The digitalization process also offers an opportunity to analyze and optimize various functions such as manufacturing, logistics, etc.
- Enhance Security
Digital documents are trackable, with controlled access, maintaining confidentiality. Multiple copies can be created to prevent loss, unlike paper documents which are vulnerable to natural degradation or accidents.
In the article on Science Direct, “Digitization Model for Costs and Operating Times Reduction in Peruvian Banks” , the authors highlight impressive results from implementing a new digitized process. In the first month of the project rollout, we observed an 80% reduction in inquiry times, even when factoring in the initial learning curve with the new tool. By the second month, the reduction increased to 90%, benefiting both Lima and provincial locations. This efficiency came from replacing the old method—searching, scanning, and emailing contract documents from storage facilities—with a streamlined process that enables direct contract downloads from a centralized database server.
For further insights, check out the full article on Science Direct!
Intrigued? Boost your business with digitalization!
Key features of business digitalization
Digital Presence
- The most noticeable benefit is the increased visibility. Using online stores, social networks, blogs, and corporate websites significantly enhances a company’s visibility and sales channels. For some businesses, this digital presence is central to their strategy, and many have transitioned from traditional to online commerce entirely.
- Statista’s Business Digitalization in the U.S. report highlights how essential digital presence has become for businesses as customers increasingly research products online. In 2016, over 45% of small and medium-sized business owners in the U.S. saw digital presence as essential, and 43% as highly important. Additionally, 77% believed it helps attract new clients, while 63% felt it boosts company reputation.
- For more details, check out the full report on Statista!
- In the future, nearly 60 percent of small and medium business owners plan to invest on a new website or improve the one they already have. As of 2016, investing in social media marketing is the intention of about 45 percent of small and medium business owners for their digital future.
New Customer Contact Channels
- A digital presence not only opens new sales channels but also new communication methods with customers. Emails, apps, and social networks provide multiple ways for customers to reach the business.
This helps boost sales and customer loyalty but also introduces new responsibilities. Ensuring quality service across these channels is crucial.
Customer-Centric Approach
Digital transformation puts the customer at the core of the business, which, although demanding, offers significant benefits.
How to digitalize your business the right way?
- Focus on Growth: Digitalization should simplify and grow your business, not complicate it.
- Choose a Consultation Service: Experts help you avoid paying for unnecessary features and ensure you select only what truly benefits your business.
- Avoid Quick Decisions: Rushing can lead to ineffective programs that may harm customer experience.
- Highlight Strengths: A thoughtful digital transformation should build on your strengths, not expose weaknesses.
Taking time to plan and consult with experts ensures a successful, efficient digital transition.
Steps for Research and Planning:
At WebitFactory, we pride ourselves on providing specialized digital transformation services tailored specifically for SMEs. Delving into our offerings, from custom ERP and CRM to comprehensive e-commerce solutions, we directly address your business goals.
So, if you’re looking to centralize data, enhance customer interactions, or transition from outdated systems, rest assured, we’ve got you covered with custom software development.
Simplify processes
Boost efficiency
Set the stage for growth
Want to grow your business with digitalization?
Examples of Business Digitalization
The Digital Transformation of Netflix: Netflix is a leading platform for accessing the latest movies and TV shows. Their goal is to entertain a global audience by offering a wide range of movies, TV series, and documentaries, the company’s current valuation stands at $149 billion, largely due to its foresight and adaptability. To enhance customer experience and satisfaction, Netflix CEO Reed Hastings proposed a collaboration with Blockbuster. Originally, Blockbuster was a video rental service, but by 2007, technological advancements and growing consumer comfort with digital solutions were evident
Airbnb: Using a Sharing Economy Platform to Revolutionize Hospitality Imagine starting your next journey in a variety of distinctive locations that are just waiting to be explored, rather than in typical motels. This is the main idea behind Airbnb’s digital makeover. Through its unconventional approach, Airbnb has completely transformed the hotel sector. Travelers can discover a world of unique lodgings offered by locals who share not just their places but also their tales with only a few clicks.
- The days of laborious reservation procedures are gone. Airbnb’s easy-to-use digital platform helps users plan ahead. Transparency is the platform’s foundation, and user reviews liven up every visit. Hosts who were previously unknown have evolved into virtual tour guides who provide insider knowledge.
- In this new age of travel, security is of the highest priority. Both hosts and guests can feel confident knowing that their payments are processed securely through Airbnb. This trust, together with a range of housing options—from castles to treehouses—creates a sense of community that is unrivaled by conventional hotels.
Beyond just being a technology innovator, Airbnb is becoming a movement that values human connection, exploration, and a wide variety of experiences.
Amazon: Using Automation and Data to Rethink Retail. Imagine a bookshop growing into a digital behemoth that can send you everything you want with just a click. This is Amazon, the pinnacle of the revolution in retail that has changed the way people shop. Amazon began as a bookseller and has expanded into a cross-border, multi-time zone online marketplace.
Data expertise lies at the heart of Amazon. They have a deeper understanding of their customers than the customers have of themselves thanks to analytics.
Amazon’s influence extends far beyond its online store. In its warehouses, algorithms manage the flow of goods to ensure fast delivery, making supply chain efficiency the backbone of its operations—not just a concept.
Automation is at the heart of Amazon’s transformation. Behind the scenes, robots navigate aisles, organize orders, and even prepare drones, bringing doorstep delivery closer to reality.
Amazon has set a new standard for customer experience. With features like hassle-free returns and easy payment options, shopping with Amazon has become a seamless, enjoyable experience.
As a digital-age pioneer, Amazon has redefined convenience, speed, and the very nature of shopping and daily life. It’s more than just a retailer—it’s a revolutionary force.
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