Solutions Provided
Smooth Video Streaming Architecture
We engineered a seamless video experience where the next videos preload while one is playing. This ensures a continuous flow and smooth transitions. All video access is protected with secure links that prevent unauthorized access outside the platform.
Personalized Content Feed
We developed a feed engine that analyzes key metrics to recommend and organize content based on user interaction. Every time a user opens the app, the video lineup reflects their engagement and preferences, keeping content relevant and valuable.
Scalable and Secure Infrastructure
Twelvve runs on modern, cloud-native infrastructure using Kubernetes, ArgoCD, and GitHub Actions for CI/CD. Data and services are isolated, secure, and protected via internal environments, load-balanced APIs, and private network architecture.
Gamification and Subscription Systems
User progress is rewarded through points for watching videos, receiving likes, and completing quizzes. Claiming points unlocks status levels and in-app benefits. Subscription systems were integrated using StoreKit, enabling private communities, exclusive services, and secure service transactions through escrow contracts.
Industry
Twelvve is a mobile-first social platform dedicated entirely to verified professional and educational creators. Focused on personal development, business, and wellbeing, it offers users a healthier alternative to traditional social media by eliminating doom scrolling and clickbait.
Instead of endless distractions, Twelvve gives users a curated experience of short-form, high-impact videos from real experts. It combines community, microlearning, and smart interaction to create a purposeful way to consume content. For creators, it opens a space to share knowledge, connect directly with learners, and monetize transparently.
Key Facts
Developed by WebitFactory to deliver a seamless, scalable learning experience
Designed for expert-led content across personal growth, business, and wellbeing
Features personalized video feeds, gamification, and private learning communities
Built with secure architecture and advanced cloud-native infrastructure
The Challenge of Building a Social Learning Platform
Building a secure, scalable learning platform with personalized content delivery
Twelvve needed more than a video app. The goal was to deliver personalized, smooth video experiences, support complex user interactions, and integrate monetization, all while maintaining high performance, strong data protection, and reliability under scale.
A Social Platform Engineered by WebitFactory
We helped Twelvve go from vision to reality by developing a modern social learning app that’s technically sound, scalable, and centered on user growth and community value.
Infrastructure and Delivery Architecture
We designed the technical backbone using Kubernetes, ArgoCD, and GitHub Actions to ensure reliable deployments and autoscaling. Secure video hosting was handled through Bunny.net, while user retention tools like Firebase Messaging kept learners engaged. Data is protected via internal-only access and load-balanced APIs.
Engagement and Creator Systems
We developed the full business logic for gamification, progression, subscriptions, and content security. CometChat powers messaging, StoreKit handles payments, and all user activity, from quizzes to comments, is trackable and rewardable. The result: a platform that supports deep learning, community building, and revenue generation.
User Benefits That Make Learning Stick
When we built Twelvve, every feature had a purpose, boost learning, encourage real engagement, and create space for expert voices to thrive. It’s a full ecosystem where users grow and creators connect meaningfully. Below are some of the core benefits that make Twelvve a social learning platform designed for long-term value and user retention.
Continuous, Protected Video Streaming
We implemented preloading logic and secure links to offer fast, protected video playback that scales as the platform grows.
Subscription-Driven Private Communities and Services
Subscriptions unlock exclusive content and expert access, supported by secure infrastructure and intuitive flow design.
Real-Time Content Personalization
Feed behavior reflects user engagement, showing content that aligns with their interests and learning pace.
Point-Based Gamification and Reward Levels
Users are motivated through visible achievements, reward mechanics, and in-app progress, driving daily usage and return visits.
Why WebitFactory?
Twelvve needed a tech partner who could turn complex concepts into clean, scalable execution. We focused on what matters: smooth user experience, real-time performance, and a technical foundation ready for scale. Our team didn’t just build an app, we delivered a platform where content has purpose, and engagement has meaning.
Bring Your Digital Vision to Life
You bring the idea,we’ll bring the technical clarity, product thinking, and custom development needed to make it real. Whether you’re imagining a platform, a learning experience, or a creator-focused ecosystem, we turn complexity into scalable, usable solutions.
Download Twelvve and see the result of purpose-driven development
Twelvve is proof of what happens when strong vision meets the right tech team. If you’re looking to build something unique, impactful, and ready for growth, we’re here to help. Let’s shape a platform that reflects your goals and engages your users.
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